A Saudi Arabian desert landscape transforms into a luxurious packaging design.

Dates have an almost mythical stature in the Arab world. This incredible fruit, the only one able to flourish in the challenging climate of Saudi Arabia, was often presented in an uninspiring manner and it was our assignment by Al Madinah Heritage Company, a PIF company, to create an ultra premium packaging that reflects the significance of this iconic staple, which is being offered through NUA, one of MHC’s brands which specializes in cultivating the finest dates in the world.

And this is our journey for DUNES, the creation of a luxurious packaging for their exclusive product.