Luxury packaging inspired by the grace of the Saudi Arabian date palms.

There‚Äôs nothing as indicative of an oasis quite like the image of palm trees in the scorching desert. It’s these trees, the date palms, that stand unique in producing sweet fruit in the face of the elements. Their significance for the Arab culture is almost mythical, and they became our inspiration for this packaging of NUA, an ultra premium brand specializing in cultivating the world’s finest dates. NUA is a subbrand of Al Madinah Heritage Company, a PIF company.